Being a multi-brand business, understanding the customer’s journey in purchasing  journey in all our different properties was incredibly important.  Customer Journey has helped us to track their interactions across the entire market.  We are now planning and executing beyond a campaign, or a dedicated channel.  We are now truly marketing to create an in-market customer experience.

For the first time, we were able to see the relationship between content and sales.   To be able to measure content consumed, product signup and their life time value completely changed the way we approach the acquisition campaigns.

We doubled our sales, with the same allocated budget, by simply re-directing spend to the most effective channel.  The customer journey ROAS reporting gives us solid evidence of the cause and effect of spend and revenue.