Fully attribute cost to actual touch points in a customer’s purchase journey. These may be native, video and display, search, social and email channels in the consideration phase of their journey. Tailor ad spend to maximise marketing investment.
Track and measure the steps and sequence of each conversion path. Analyse a sales journey by its conversion values, SKU or product category. Refine campaign strategy and identify best fit product offers.
Match offline sales with a customer’s online journey. This unique ability allows you to measure digital’s role in in-store conversions, so that you can develop an integrated sales distribution strategy.
Analysis paid content consumed by customers that led to conversion. Track and combine this with onsite visit history, giving you unparalleled insight on your content’s contribution to purchasing decisions. Invest in and optimise content that drives conversions.
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Customer Journey analyse multi-channels in a sales journey. It shows the roles of each channel, the channel sequence, average duration, time gaps, pages visited, product purchased conversion amount, discounts and other shipping details. Use this to
- refine campaign design
- segment customers by interests shown in the journey
- decide on best match offer or next purchase
- increase conversions with retargeting
- build sales funnel by finding similar audience
- tailor content to maximize interests & site traffic
Return on Ad Spend
Customer Journey maximize your marketing return on investment by measuring the Return on Ad Spend of each channel. The analysis is based on the observed digital touch points of customers in their purchasing journeys. Costs and revenues are attributed based the actual customer impression, view, click and open activities.
Apply a ‘what-if’ scenario, to determine your optimal spend. With Customer Journey, you can measure channels’ sales contribution beyond the first or last click attribution model. Use this to
- refine campaign design
- apply a ‘what-if’ model to re-balance campaign budget
- refine programmatic settings in media buy
- expand acquisition channel, to build sales funnel
- reward partners and referrers based on true revenue contribution
Customer Journey segments customers by their online behaviour. This could be based on content consumed, product interests, length, frequency and sequence within their journey, and conversion value, life time value. Use this to
- Create high propensity remarketing list
- Maximise retargeting on high potential customers
- Integrate behaviour segment with your CRM as your first party data
- Using high value customer as a for look-a-like targeting
- Integrate data with other DMP or demand side platforms
Happy Client Says
Being a multi-brand business, understanding the customer’s journey in purchasing journey in all our different properties was incredibly important. Customer Journey has helped us to track their interactions across the entire market. We are now planning and executing beyond a campaign, or a dedicated channel. We are now truly marketing to create an in-market customer experience.
Retail Fashion holding company
For the first time, we were able to see the relationship between content and sales. To be able to measure content consumed, product signup and their life time value completely changed the way we approach the acquisition campaigns.
Property development business
We doubled our sales, with the same allocated budget, by simply re-directing spend to the most effective channel. The customer journey ROAS reporting gives us solid evidence of the cause and effect of spend and revenue.
Metrics and reports
Duration, touch points, first contacts channel, recency, frequency, conversion amount, SKU’s, product category, return/new customers, LTV, offline conversion.
Campaign content, ad words clicked, video viewed, content downloaded or read that directly preceded a sales conversion.
A data driven ROAS model. Ad Spend and revenue are allocated based on digital activities, content consumption, both paid and organic. ROAS are calculated based on actual data – digital touch points and the roles it played on a customer’s purchase journey.
Customer segments are based on their product research, brand search, price comparison behaviour. Segments can be used in automated remarketing or look-a-like templates in acquisition campaigns.